The Runway
8 shows across 3 days, each wired straight into retail.
FASHION. BEAUTY. HOME. WELLNESS. LIFE.
Ladies World 2027
East Africa's most comprehensive lifestyle platform. Three days, twelve worlds, ten live experience zones — in Nairobi and streamed in full for everyone else.
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Days
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Hours
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Minutes
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Seconds
12 – 14 March 2027
Nairobi, Kenya
The visitor journey
Discover. Try. Learn. Enjoy. Shop. Share.
Every square metre of the floor is designed around one continuous journey. Visitors arrive curious, try things with their own hands, learn from experts, enjoy the show, buy on the spot and share it with everyone who isn't in the room.
- 1
DISCOVER
- 2
TRY
- 3
LEARN
- 4
ENJOY
- 5
SHOP
- 6
SHARE
10+ live experience zones
The parts of the show you have to feel
The Beauty Bar
Makeovers, skin analysis and fragrance discovery.
The Kitchen
Live cooking theatre and the Ladies World Cook-Off.
The Wellness Studio
Yoga, dance fitness and guided relaxation.
The Creator Studio
Live podcasts, interviews and content production.
The live show
12 Lifestyle Worlds
The Runway & Marketplace
Fashion & Style
See it. Style it. Wear it. Own it.
The Beauty Bar
Beauty & Cosmetics
Experience before purchase.
The Wellness Studio
Wellness & Self-Care
Wellbeing you participate in.
The Dream Home
Home & Living
Walk through the life you're building.
The Ladies World Kitchen
Food, Gourmet & The Kitchen
Taste it before you take it home.
The Luxury Gallery
Jewellery, Accessories & Luxury
Curated discovery, close up.
The Travel Lounge
Travel & Experiences
Book the trip you've been imagining.
The Money Room
Money, Finance & Wealth
Financial confidence, one conversation at a time.
The Business & Career Hub
Career, Business & Growth
Come with an idea. Leave with a plan.
The Parenting Lounge
Family, Maternity & Parenting
For every stage of family life.
The Creator Studio
Art, Culture & Creativity
Culture as commerce.
The Mobility Experience
Tech, Mobility & Modern Life
The tools of a modern life.
Exhibitors
Sell to 30,000 women — book a stand in any world
15 stands per pavilion. Click a free unit on the plan and reserve it in under a minute.
Three days. Three moods.
One complete experience
Day 1
Discover & Live
Arrival, brand launches, travel and culture.
Evening
Opening Night — Fashion & Music
Day 2
Experience & Shop
Big Beauty Day, Cook-Off and Creator Day.
Evening
Ladies World After Dark
Day 3
Become & Grow
Money Day, Business Pitch and the final runway.
Evening
Women in Business Roundtable
Passes
Attend in Nairobi — or from anywhere
Day Pass
KES 1,000
- · Entry to all 12 Lifestyle Worlds
- · All live experience zones
- · Runway standing access
- · Show-only offers
3-Day Pass
KES 2,500
- · Everything in the Day Pass
- · All three days
- · Priority runway seating ballot
- · Programme planner
VIP Experience
KES 7,500
- · VIP Lounge access
- · Front-row runway seating
- · Preview hour before doors
- · Styling or Money Clinic slot
- · After Dark invitation
Virtual Pass
Free
- · Live streams from every stage
- · Live chat and audience polls
- · On-demand replays
- · Digital marketplace access
Brands & partners
Own a lifestyle territory
Exhibitor stands, thematic sponsorship of one of the 12 worlds, runway participation, live zone activations, speaking slots and the Entrepreneur Market — every route into the platform is bookable here.
Book your participation10–60 min
spent per brand interaction
50.3%
of Kenya's population are women
66%
of Kenyan women use mobile money
3 days
of concentrated consumer attention